iPhone 17 Launch: What Apple Will Reveal
The launch of the iPhone 17 is shaping up to be one of Apple’s most talked-about moments in years.
Beyond the expected design tweaks, the event could introduce the much-rumored iPhone Air,
a slimmer and lighter addition that might redefine how we think about premium smartphones.
the highly anticipated iPhone Air for the first time, marking a major addition to the iPhone 17 lineup.
iPhone 17 Launch: What Apple Will Reveal
Apple is set to unveil the highly anticipated iPhone 17 lineup, including the long-awaited iPhone Air for the first time. This release marks a major addition to Apple’s flagship series, alongside potential updates to the Apple Watch and AirPods.
iPhone 17 Launch: What Apple Will Reveal
Apple is set to unveil the highly anticipated iPhone 17 lineup, including the long-awaited iPhone Air for the first time. This release marks a major addition to Apple’s flagship series, alongside potential updates to the Apple Watch and AirPods.
Table of Contents
- Introduction
- iPhone 17 Release Date
- Design and Build
- Display Improvements
- Camera Upgrades
- Performance and Chipset
- Battery Life and Charging
- Pricing Expectations
- Final Thoughts
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Apple’s next big launch is likely just over a month away, with the iPhone 17 lineup expected to debut its thinnest model yet. The event may also bring new Apple Watch releases, including the first Ultra model in two years, and possibly the highly anticipated AirPods Pro 3.
iPhone Air: Apple’s Thinnest iPhone Yet
Apple’s iPhone family is likely to welcome a new member this year. The iPhone Air is expected to be around 5.55mm thick. The thinnest model to date was the 2014 iPhone 6 , at 6.9mm. Since then, both have gotten thicker. ( The iPhone 6 Pro is 8.25mm thick.) So, the Air will outperform its peers in this regard. It will also give Apple a direct competitor to the Samsung Galaxy S25 Edge, which we found to be more of a gimmick .
Trade-Offs Behind the iPhone Air’s Ultra-Slim Design
But the iPhone Air’s slim design will likely entail some compromises. It ‘s rumored to feature only a single 48-megapixel camera and a smaller battery. So expect a sleek phone… that won’t be for everyone.
iPhone 17 Pro Series: New Materials, Bigger Camera Upgrades
The Pro series may feature some design tweaks and performance improvements. The iPhone 17 Pro and Pro Max are rumored to switch from titanium to aluminum. They may also see an expansion of the rear camera array to include a full “island” spanning most of the back of the phone. The phone is expected to have three cameras (as before), but multiple rumors have suggested it will feature an improved telephoto camera. The telephoto lens could reach 48MP resolution, enhancing digital zoom/cropping capabilities. The phones may also feature an anti-glare coating, similar to that found on iPads .
Standard iPhone 17 Could Finally Get ProMotion Display
The standard iPhone 17 may see some welcome display upgrades. At least one supply chain source claims the phone will feature a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021 .
Apple’s liquid glass design in iOS 26. A close-up of the bottom of an iPhone showing the new transparent controls for Apple Music.
iOS 26: A Major Redesign Meets New Hardware
What we do know for sure is that the new iPhones will launch with iOS 26, which represents Apple’s biggest design update in years . It’s easy to imagine the company highlighting the new models’ displays as the best way to experience its new liquid glass language. As for the naming plan, no leaks have surfaced indicating a similar rebranding of the devices (e.g., “iPhone 26,” “iPhone 26 Pro,” etc.). But Apple loves surprises.
Engadget’s iPhone 17 rumor roundup gives you a deeper look at what to expect from the new models.
Apple Watch Ultra 3: Rugged, Connected, and Ready for the Wild
Apple’s fall event isn’t just about iPhones; the company is also expected to launch new Apple Watch models. The Apple Watch Ultra 3 is expected to support 5G and feature an upgraded processor. It may also allow you to send text messages via satellite, which could be useful for those using it in the wild. Regardless of the details, Apple hasn’t launched a new rugged, premium model since 2023 (except for a new color ), so it’s likely the company will update its watch.
Apple Watch Series 11: Refining Last Year’s Big Redesign
The Series 11 is unlikely to be significantly different from the Series 10. After all, it introduced a new design, with a thinner body and a larger display . (Apple has traditionally released these devices on three-year cycles.) But a faster chip also makes sense. We may see 5G arrive in standard wearables, too.
AirPods Pro 3: Smarter Sound with Health and Language Features
We may also see the AirPods Pro 3 at this event. It’s been about three years since Apple last updated its premium earbuds. The new model may also add some biometric sensors to the earbuds : an in-ear heart rate monitor and possibly a temperature sensor. A real-time translation feature is also rumored to be available , though it may not be limited to the third-generation model.
Frequently Asked Questions
Q1: When will Apple’s next big product launch happen?
Apple usually lines up its big announcements for early September. If they follow the same pattern this year, we could hear official confirmation of the date by late August.
Q2: What changes can we expect in the iPhone 17?
From what’s being whispered in the tech world, the iPhone 17 might be the slimmest iPhone Apple has ever made. Some insiders also hint at brighter displays and a few camera tricks we haven’t seen before.
Q3: Is the Apple Watch Ultra due for an upgrade?
It looks that way. The Ultra model hasn’t had a refresh in about two years, so many expect a new version with better performance, possibly even new connectivity features.
Q4: Should I hold off buying AirPods until the Pro 3 arrives?
If you’ve been thinking about upgrading and you’re not in a rush, it might be worth waiting. The next AirPods Pro could bring better sound, longer battery life, and maybe even some health-focused sensors.
Q5: How often does Apple update its devices?
Most products—like the iPhone—get a yearly refresh. But some, like the Apple Watch Ultra and AirPods Pro, can go a couple of years between major updates.